AI is becoming ubiquitous, and it obviously holds tremendous power to enhance the user experience across all touch points of the customer journey. But navigating the intersection of AI and customer experience can be challenging.

That is why organizations must adopt AI wisely and guide it properly so that it empowers the workforce and serves our customers well.

Here’s are five key insights on how to leverage AI intelligently for a seamless customer experience:

Company education: Ensure everyone understands the role of AI in enhancing productivity and the customer journey.

Customer appreciation: Apologize for AI-induced inconveniences and use them as opportunities to improve.

Contextual training: Algorithms need to grasp context. Historical data can prevent unnecessary red flags.

Cross-functional collaboration: Foster communication across teams to refine and improve AI functions.

Let humans be human: Blend human intuition with AI for balanced decision making.

Continue reading this column in Forbes, where it originally appeared.

Christian Wiklund is CEO and Co-Founder of unitQ.