I love the collaboration that I get to witness working within the world of startups. In fact, seeing this clear window of teamwork and connection develop at early-stage companies was a critical motivator in my decision to start another tech company.

In my experience, at the beginning of any startup, it is so small that everyone is habituated to working with everyone. However, maintaining that culture of collaboration and codifying it to be part of your company’s DNA is critical to your growth.

In my experience and in talking to other founders, as a company scales there are two teams that grow separated from each other, sometimes to the point where neither clearly understands what the other team is doing. These two teams are engineering and customer success.

Continue reading this column in Forbes, where it first appeared.

Christian Wiklund is CEO of unitQ.