Community platforms provide a place where people can come together to share information, discuss ideas, and engage with one another on a wide range of topics. For companies, these platforms can be an excellent way to connect directly with their customers, get feedback on their products and services, and build a strong online presence.

By monitoring these discussions, companies can gain insight into what their customers are thinking and feeling, and use that information to improve their products and services. And by engaging with a community and its most outspoken power users, companies can find allies who are willing to champion their cause — enabling these champions to become de facto extensions of their teams to spread the value of your products and services.

unitQ solves community feedback challenges

One of the biggest challenges companies face with their online communities is that there is a massive amount of customer feedback they must sort through to identify issues that require immediate attention or to be plotted in a future roadmap. This is where unitQ and our advanced Voice-of-the-Customer platform comes in.

unitQ AI monitors and categorizes user feedback from a wide swath of community platforms —
we currently integrate with Discord, Discourse, inSided, Khoros and Reddit, and are always adding more integrations. These platforms host millions of users who come together to discuss a multitude of topics, and often these discussions contain valuable feedback that unitQ transforms into actionable insights in real time.

With unitQ, organizations can listen to and analyze the discussions happening on these platforms in real time. Companies can use the data unitQ provides to identify trends and patterns in customer feedback at a granular level. unitQ enables organizations to make data-driven decisions for developing new features and fixing issues with their products and services, and across every customer interaction.

These decisions demonstrate that a company is listening to its customers, which improves customer satisfaction and loyalty. In addition, unitQ provides insights into customer sentiment, so companies understand how their customers feel about their products and services — enabling organizations to respond accordingly.

Conclusion

Community platforms are essential for companies looking to stay ahead of the competition and listen to the voices of their customers in real time so they can provide the best products and services. By integrating unitQ with community platforms, organizations become empowered to identify opportunities for enhancing the customer journey, resolve issues faced by users, and even uncover feature requests and what customers love about your organization.

About unitQ

Category-leading companies like Bumble, Chime, HelloFresh, Pinterest, PrizePicks, Spotify and others rely on unitQ to drive growth, reduce churn, and build brand loyalty. Want to know what users think about your organization? Get a free AI-driven CX report. To learn more about unitQ, request a demo.

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Pete Bratach is Documentation Manager for unitQ