User reviews provide valuable insights into what users like and dislike about a product, as well as suggestions on how to improve it. Having good app store reviews can help a product succeed. Consider that half of users polled said they would only do business with companies that have at least a 4-star rating; and more than 90% of those surveyed read reviews before buying a product.
This all ads up as to why unitQ’s integrations with Amazon, the Apple App Store and Google Play Store makes real-time insights from user reviews actionable for organizations to improve the customer experience.
In all, unitQ AI analyzes feedback from nearly 50 different integration sources. unitQ helps organizations understand the sentiment behind each review and categorizes each one, identifying any common themes or issues. Whether it’s a bug, a usability issue, or a missing feature, user reviews can help teams prioritize precious developer resources to enhance what’s working well and fix what isn’t.
By using unitQ to analyze feedback from multiple sources, including app stores, organizations can gain a more comprehensive understanding of user feedback and can make data-driven decisions on how best to improve their products. Best of all, our AI Summarization feature turns user feedback into easy-to-consume summaries, regardless of how much feedback an organization receives, enabling the right teams to be alerted to pressing issues.
Looking for more guidance to improve app store ratings, we’ve collected best practices here.
In addition, having unitQ analyze user reviews in real time enables organizations to track product quality over time. Companies can perform before-and-after comparisons of product launches.
After you release a new version of your software, unitQ detects and alerts to any anomalous spike in negative or positive user reviews. Because unitQ organizes all your feedback into hundreds of distinct, granular categories, you immediately know what customers liked or didn’t like, and can quickly mobilize to fix what isn’t working and also capitalize on what users love to boost app store ratings.
A key to unlock growth
A good roadmap isn’t just a tool to align stakeholders. It’s a key to unlock growth. unitQ provides the intelligence to discover from user reviews the right features to build by quantifying customer pain points and understanding how they impact your business.
Having processed hundreds of millions of pieces of user feedback, unitQ’s machine learning can accurately differentiate between feature requests, bugs, user experience issues, and more — and categorize the feedback at a very granular level. That means your team can spend less time manually aggregating feedback and more time taking action and beating the competition.
Conclusion
User reviews are an important feedback source for companies looking to build successful products. With unitQ’s integrations with Amazon, the Apple App Store and Google Play Store, organizations can gain valuable, actionable insights from their user feedback and use this information to improve their products and services. By analyzing and categorizing reviews from these, and so many other user feedback sources, unitQ helps teams quickly identify issues, track sudden changes in product quality, and make data-driven decisions.
About unitQ
Category-leading companies like Bumble, Chime, HelloFresh, Pinterest, PrizePicks, Spotify and others rely on unitQ to drive growth, reduce churn, and build brand loyalty. Want to know what users think about your organization? Get a free AI-driven CX report. To learn more about unitQ, request a demo.
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Pete Bratach is Documentation Manager for unitQ
